About Connie
Author, speaker, and founder of CBW Collective. Being capable is exactly what makes it easy to put yourself last.


My Story
I was so good at showing up for everyone else that I stopped showing up for me. Then a health scare involving a tumor made the cost impossible to ignore.
I started telling myself the truth and rebuilding self-trust, one small action at a time.
Ownership isn't blame. It's deciding what happens next.
The Work
Keynotes on ownership, self-trust, and freedom.
I also work one-on-one with a small number of women.
A Sunday newsletter for women ready to do the work.
Forge Your Freedom releases in January 2027.

Here's an early look at the cover. The final version may look a little different.
The Book
Take Ownership, Build Self-Trust, and Break Every Excuse. Coming January 2027, with a foreword by Becca Powers.
Learn about the bookWhen I'm not writing, you'll find me on our ranch in Northwest Florida with my husband Brandon, our bulldog Duke and a 350-pound pig named Pig. Yes, really.
In Their Words
"I partnered closely with Connie for over three years as her HR business partner. She is a leader who balances empathy and operational excellence, making tough decisions while remaining relatable and inspiring. I witnessed her growth in accountability and ownership, making her not just a respected operator but a mentor who commanded trust and attention from hundreds. When Connie spoke, the team listened, and followed. She is truly one of the most talented leaders I've worked alongside in my career."
Alicia Catatao, Vice President of HR“Connie is an effective operator and builder of teams. She built Sunnyside's Florida retail from the ground up into a market leader, then successfully translated those learnings across states, no small feat in a complex, fast-moving environment. What sets her apart is how she does it: with a genuine, people-first approach that develops strong teams and prepares leaders for what’s next. Connie doesn’t just drive results, she builds organizations that can sustain and scale them. Any business navigating transformation would benefit from her leadership.”
Cory Rothschild, President of Retail, Cresco LabsThe Standard, on Sundays
Every Sunday I send one short letter about the promises we make to ourselves and how to actually keep them. When you join, you'll get the Ownership Starter free.
One email a week. Unsubscribe anytime.
I can't hand you a different life. I can help you keep your word to yourself.
You are your problem. You are your solution.
Meet ConnieGet the Ownership StarterGet the Ownership Starter. You'll also get The Standard, my Sunday newsletter. Unsubscribe anytime.

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The CBW Collective LLC, PO Box 17, Clarksville, FL 32430
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